Tuesday 12 November 2013

100% PURE FRUIT JUICE?: CHIVITA stop the deceit!


I don't know why companies in Nigeria are allowed to get away with this kind of deceitful advertising. I have been to CHIVITA factory in Ajao Estate in Lagos and i saw them bring in big bags of white sugar (obviously for mixing with their concentrate). My 4 year old son was a lover of CHIVITA orange juice and he developed a running nose. We actually were giving him more of the juice because we thought it will have natural vitamin C(which deals with cold and running nose). I went the natural way and  started to juice oranges(4 a day) for him.That's when the running nose stopped and he has not had it again. We stopped giving him any form of packet juice because we discovered that they all had processed sugar mixed with them and of course processed sugar suppresses the immune system. See the damage we do to our kids?

THE TRUTH ABOUT PACKET (ORANGE)JUICE 

Rev. George Malkmus in his book "Why Christians get sick" has this to say.
"To make orange juice into concentrates, they first squeeze the juice from the orange. They then remove the moisture from the juice by boiling it away or spray drying. both methods use high heat to remove this moisture. It is after this you have orange juice concentrate.Here is the problem. When the orange juice was subjected to the high temperatures(through boiling), it lost 100% of it's enzymes, over 80% of the vitamins and 100% of the organic minerals that were in the fresh juice. In order words, the processing destroyed almost the entire nutritional value of the original freshly squeezed juice."


When companies like CHIVITA buys the concentrates, they reconstitute it by adding water to replace the liquid that had been previously removed. This water added is really inferior to the liquid removed originally.

Now tell me somebody, at this point, do we still have 100% pure, 100% orange juice as claimed by CHIVITA?

Dr.Joseph M. Mercola (an alternative medicine proponent and osteopathic physician) says
"When the juice is stripped of moisture and oxygen it is also stripped of flavor providing chemicals. Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature."

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