COCA COLA WITH IT'S OWN DECEIT

Coca-Cola Co. has launched a new ad campaign to assure consumers that its no- or low-calorie beverages containing the artificial sweetener aspartame are a safe alternative. (This advert was launched in the US earlier this year but I believe most of us Nigerians never even knew about it)

Coca cola says “There are no studies showing the use of diet drinks for foods lowers ones weight. In fact, calorie counting as a weight loss strategy has been firmly debunked by research. Coca-Cola believes a calorie is just a calorie, and if you consume more than you burn - that's why you become obese. In other words, their products and marketing to children are not to blame - the problem is that Americans just don't exercise enough. It is far more important to look at the source of the calories than counting them. You get fat because you eat the wrong kind of calories, and artificial sweeteners cannot fool your body.”

But Dr. Mercola (an alternative medicine proponent and osteopathic physician) says

“Despite being promoted for weight loss, foods and beverages with artificial sweeteners have never been proven to help weight loss. In fact studies that look at this actually find artificial sweeteners promote weight gain

Research has also demonstrated that aspartame worsens insulin sensitivity to a greater degree than sugar, which is quite the blow for diabetics who obediently follow the recommendation to switch to diet sodas to manage their condition

Aspartame has also been found to cause cancer, such as leukemia, lymphoma, and other tumors, in laboratory animals.”